Practical guides for growing your service business

Find the gap, choose a useful next step, and measure what changes. Start with the question that matters to your business.

Search visibility

Can buyers find you in Google and AI search?

Check how your name shows up in Google, ChatGPT and Gemini. Then ask the questions a new buyer would ask. Use six prompts and a blank sheet to record what you find.

If you want more people to find your site, start here. A name mention, a link and a new lead each tell you something different.

Use the AI search visibility checklist

Enquiries and sales

Where do your enquiries get stuck?

See who replies to a new lead, how long it takes and who acts next. A worked example helps you decide what to fix and where AI could help.

Start here if enquiries already arrive but some go quiet. A fast receipt is not the same as a useful reply, and a fast reply alone does not prove more sales.

Use the lead follow-up worksheet

Kata's own experiments

Our Google and AI search starting point

We are testing this on Kata. See our starting results, the changes we made and what we still need to check.

The changes are live. We have not yet measured a gain in search or new leads.

Read Kata's search experiment

Want help with the next step?

Kata builds and runs AI growth systems. We help you find new leads, reply to website enquiries and turn sales calls into proposals. See what each service covers and where your team takes over.